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Downloadable 2024 Media Kit
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2024 Media Kit
Capture the vigorous buying power of upscale women in the Triangle
Original
Every article is written by our team of Triangle women
Social
Talk of the town on social media, including Facebook, Twitter, Pinterest, Instagram and LinkedIn
Established
Longest-running women's magazine in the Carolinas
Colorful
Striking design on every page
Timely
Up-to-the-minute on social media and carolinawoman.com
Reliable
Trusted source on fashion, beauty, home, cuisine, money, career, health and more must-know topics
Local
Owned and edited by Triangle women since 1993
Loved
Captivating readers in Raleigh, Durham, Chapel Hill, Cary, Apex, Carrboro, Hillsborough, Garner, Knightdale, Morrisville, Pittsboro, Wake Forest, and Research Triangle Park
Our readers are sAVVY, educated, and influential
Influential
90% make all the important purchasing decisions for their households
Educated
97% attended college
Successful
86% are professionals
Dynamic
81% are ages 25 to 54
Loyal
75% frequently purchase products and services from ads seen on Carolina Woman
Cultured
79% bought events tickets in the past year
Self-reliant
72% are homeowners
Affluent
70% have a household income over $90,000 and 43% over $120,000
Radiant
80% invest in services that improve their image
Advertisers rave
“Advertising with Carolina Woman brings me a savvy, intelligent customer with discerning taste.”
— Jenny Garrett McLaurin, Owner, JG McLaurin, Goldsmith
“I've been advertising in Carolina Woman for decades. I'm still advertising because it is the very best way to reach women in the Triangle. I get a tremendous response every time I place an ad.”
— Jackie Moore, Owner, Jackie Moore Salons
“Carolina Woman has been our best source of advertising with the best customer service, hands down! We have advertised in other magazines, but time after time, our clients tell us they saw us in Carolina Woman.”
— Shonnese D. Stanback, Attorney, Stanback Law Firm
“A woman in Chapel Hill saw my ad in Carolina Woman and made a special trip to Pittsboro — that's what brought her in. She spent over $1,000 and walked out of the store with boxes piled over her head.”
— Catherine Mills, Owner, New Horizons
Expertise
Our founder and editor has a WORLD of experience and a LOCAL perspective
In a journalistic career spanning several decades, I've profiled dozens of personalities. But squeezing those years into a few paragraphs is a tricky bit of magic when the years are your own!
I started college when I was 15, and I immediately joined the student newspaper. When I was 18, I won a summer internship as a reporter for The Wall Street Journal. Three of my articles wound up on the front page! Reuters, the international wire service, hired me fresh out of college to cover the commodity futures exchanges in New York.
A few years later, I moved to Connecticut as an editor of the Hartford Courant, the largest newspaper between New York and Boston. Next, I accepted a position as assistant business editor of The Miami Herald.
In those years, my favorite motto was "Never Postpone Your Life for a Man." Then I met my husband, a native of the Triangle, and life took a detour — to Durham.
The News & Observer offered me a job. But I turned it down for two reasons.
First, my other motto, "Question Authority," always plunged me into hot water with corporate types. (My favorite performance review said, "She's without question the best editor with whom I've ever worked, but she's also a pain in the behind.")
Second, the members of my family have always been an entrepreneurial lot — going back to Sam Simon's horse-and-wagon moving company early last century. Now, I decided, was my turn.
Debra Simon, Editor & Publisher
Calendar
FRESH, FABULOUS
topics blend with interactive content on vibrant pages
JANUARY
TOPIC: A FRESH START
FEBRUARY
TOPIC: ROMANCE
MARCH
TOPIC: SRING FASHION
APRIL
TOPIC: FOOD
Carolina Love Gala
MAY
TOPIC: WRITING CONTEST
Artsplosure
Race for the Cure
Walk for the Animals
JUNE
TOPIC: TRAVEL
American Dance Festival
JULY
TOPIC: SUMMER SIZZLE
American Dance Festival
AUGUST
TOPIC: PETS
SEPTEMBER
TOPIC: FALL FASHION
Centerfest
OCTOBER
TOPIC: GETAWAYS
A Tasteful Affair
Le Tour de Femme
Walk for Hope
NOVEMBER
TOPIC: PHOTO CONTEST
Tails at Twilight
DECEMBER
TOPIC: HOLIDAY
First Night Raleigh
Jingle Bell Run/Walk
Carolina Woman-sponsored events
Purchasing Power
Our readers enjoy HIGH disposable INCOMES
An independent auditor used the most thorough methodology to know how many readers plan to purchase the following products and services during the next year
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Reach
Our COMMUNITY partners in supporting WOMEN of the TRIANGLE
Artsplosure
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Website Ad Sizes
Your EYE-CATCHING AD on carolinawoman.com
is a POWERFUL LINK to Triangle women
The web ad sizes are:
| Unit | Location | Dimensions (in pixels) |
| Feature Box | Home page | 910 x 295 |
| Exclusive Box | Home page | 295 x 150 |
| Extra Large Box | Interior pages, right side | 300 x 300 |
| Large Box | Interior pages, right side | 300 x 200 |
| Medium Box | Interior pages, right side | 300 x 150 |
| Logo Box | Interior pages, right side | 140 x 75 |
Featured box and exclusive boxes run on home page. Placement of other ads is randomly generated.
E-mail your ad (in .gif or .jpg format) to ads@carolinawoman.com with target URL.